A report on the Opportunities and Challenges of the EdTech Market in Vietnam was published recently. The report indicates that investors believe that Vietnam's EdTech ecosystem is still young: , the segment of curriculum design and searching and comparing information about schools and courses is still left open. Internet penetration in Vietnam is expected to increase to '75% by the end of 2023, facilitating the expansion of the EdTech market; hence, start-ups in the EdTech field will reach more potential customers in many different segments and in many different locations across the country, With the current average spending on education at 40% of total income, Vietnamese people will certainly continue to invest in more education programs in the future. Analysts say that currently, the most potential customer segments for start-up models are students, office workers (B2C model) and schools (B2B model). in particular, the proliferation of private education investment models and international schools has resulted in the shortage of teachers, proposing an opportunity for edtech start-ups. However, the EdTech market in Vietnam will undoubtedly face significant challenges which requires not only relevance but also persistence to succeed. Despite the strong growth in Vietnam, EdTech still has to compete fiercely with traditional learning which remains common and aligns with learning habits of Vietnamese learners, The vibrant edtech market also means that there is a strong competition of many start-ups in this field and the possibility of "follow-up" start-ups is also significant, leading to price competition for foreign companies in both B2B (business to business) and B2C(business to customer) models. In general, education is currently receiving much attention in Vietnam, especially in the edtech field. The potential and room for development is great, but it is still too early to confirm whether investing in this industry is really profitable, because edtech is still considered one of the "hard to chew" markets anyway. For more details about this report, please visit the webpage: https://innolab.asia/2022/03/15/edtech-vietnam/