Artificial Intelligence in agriculture offers opportunities for farmers and entrepreneurs to gain a competitive advantage, which requires digital skills and innovative business models to enhance agricultural productivity, sustainability, and market access. Recent research has focused on exploring the relationship between entrepreneurial learning and business model innovation to assist organisations in developing their operational models. Our research aims to demonstrate that exploratory learning supported by a digital platform enables agri-businesses to rethink their business models using AI to generate new product or service ideas, address unmet user needs, and explore innovative business models. Participants engage in a learning experience supported by a Learning Management System and AI-driven tools that simulate the development of the business model within a virtual scenario. Several hypotheses are tested to validate the impact of the learning experience on the innovation capacity of participant groups. An evaluation of the factors influencing the creation of innovative business solutions is conducted through mixed methods of quantitative and qualitative research. The study aims to address the lack of understanding of how agricultural businesses can benefit from digital learning solutions to innovate their business models through Artificial Intelligence.